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Odoo CRM review

An open source CRM that plugs into a full business suite

4.2Editor rating
Small businessFree plansMarketing automation

Reviewed by the CRM Shortlist editorial team · Last updated

Starting priceFree / about $25 per user
Free planYes
Key features11 of 12
Founded2005
See plans and pricing
OverviewWho it is forFeaturesPricingPros and consVerdictFAQAlternativesOfficial site

What is Odoo CRM?

Odoo is an open source suite of business applications covering sales, accounting, inventory, manufacturing, e-commerce and more. The CRM app manages leads and opportunities in a kanban pipeline and connects directly to the rest of the suite.

A salesperson can turn an opportunity into a quotation, get it signed online, and have the invoice and delivery order created automatically. Predictive scoring ranks leads, and activities keep follow-ups scheduled. Using only the CRM app is free; adding other apps moves you to a per-user plan that includes all of them.

Who Odoo CRM is for

A good fit for

Product and distribution businesses that want their CRM tied to quoting, invoicing and stock.

Probably not for

Teams that want a standalone CRM running within an hour.

Odoo CRM key features

Odoo CRM covers 11 of the 12 key features we check on every CRM. Availability can depend on the plan or on an official add-on.

11/12
Visual sales pipelineDrag-and-drop deal stages so everyone can see what is open, stuck or about to close.
Two-way email syncEmails sent and received in Gmail or Outlook are logged on the contact automatically.
Workflow automationRules that assign leads, create tasks and update fields without anyone clicking.
Email sequencesNot included, or only through a third-party integration.
Built-in callingPlace, record and log calls from inside the CRM without a separate phone tool.
Lead scoringRanks leads by fit and engagement so reps start with the ones most likely to buy.
Sales forecastingProjects revenue from the open pipeline by stage, rep or period.
Custom reportsBuild your own reports and dashboards beyond the canned ones.
Marketing campaignsBulk email, forms or campaign automation available inside the same product.
Quotes and invoicesCreate a quote or invoice from a deal and send it for approval or signature.
AI assistantDrafts emails, summarizes records or predicts outcomes with built-in AI.
Mobile appsNative iOS and Android apps with offline access to contacts and deals.

Standout capabilities

Predictive lead scoringQuotation builder with e-signatureVoIP and email integrationIntegrated accounting and inventory

Odoo CRM pricing

Odoo CRM starts at free / about $25 per user, with a free plan to begin with. Prices below are per month on annual billing; paying monthly usually costs more.

One App Free
$0

The CRM app alone, unlimited users

Standard
About $25 / user

Every Odoo app included

Custom
About $37 / user

Studio customization, multi-company, external API

Vendors change prices and plan names often. Use the official link at the end of this page to confirm the current offer, and the cost calculator to estimate the yearly bill for your team.

Pros and cons

What we like

  • A single price unlocks dozens of integrated business apps
  • Open source with a large developer community
  • Quotes, invoices and inventory connect natively to the pipeline

What could be better

  • Setup is more involved than with standalone CRMs
  • Support and implementation often go through partners

Our verdict

Odoo CRM is hard to beat when the CRM is only one piece of what you need. If quotes, invoices, stock and projects should share data, the suite is remarkable value. As a CRM alone it asks for more setup than its rivals.

Odoo CRM FAQ

How much does Odoo CRM cost?

Odoo CRM starts at free / about $25 per user. The main options are: One App Free ($0), Standard (About $25 / user), Custom (About $37 / user). Confirm current prices on the official website before buying.

Does Odoo CRM have a free plan?

Yes. Odoo CRM offers a free plan: the CRM app alone, unlimited users.

What is Odoo CRM best for?

Companies that want CRM, invoicing and inventory on one system. Product and distribution businesses that want their CRM tied to quoting, invoicing and stock.

What are the best alternatives to Odoo CRM?

The closest alternatives in our directory are HubSpot CRM, Zoho CRM, Bigin by Zoho CRM. Each has its own profile with pricing and a side-by-side comparison.

Does Odoo CRM have a mobile app?

Mobile: iOS and Android. Support: email support and partner network.

Alternatives to Odoo CRM

Similar CRMs worth a look before you commit.

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Budget-conscious teams that need customization and the wider Zoho suite.

Free / $14 per userView profile

Guides for Odoo CRM buyers

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Ready to try Odoo CRM?

You have seen what it does, what it costs and who it suits. The next step is the official website, where you can check current pricing and start a trial.

Visit the official Odoo CRM website odoo.com · opens in a new tab