24 CRM platforms with ratings, starting prices and feature coverage. Filter by category or by the features you need, then open a profile for the full picture.
The free CRM that grows into a full marketing and sales platform.
HubSpot CRM is the free core of the HubSpot customer platform, a suite that also covers marketing, sales, service, content and operations software. Every product shares the same contact database, so a form submission, a marketing email, a sales call and a support ticket all appear on one timeline.
Phone, email and chat built into the CRM from day one.
Freshsales is the sales CRM from Freshworks, the company behind the Freshdesk help desk. It combines contact and deal management with a built-in phone, email, chat and WhatsApp, so a rep can run a full day of outreach without leaving the product.
A sales pipeline first, everything else second.
Pipedrive was created by salespeople who wanted a CRM organized around the pipeline rather than around a database. The main screen is a board of deals by stage, and the whole product pushes reps toward one question: what is the next activity on each deal?
A friendly all-in-one CRM with support that answers.
Nutshell is a sales CRM for small and midsize B2B companies that puts ease of use and customer support first. Contacts and storage are unlimited on every plan, and the pipeline can be viewed as a board, a list, a chart or a map of where your leads are.
One plan, one price, no surprises.
Less Annoying CRM is an independent product built for small businesses that find mainstream CRMs overwhelming. There is one plan at one price, with no tiers, no contracts and no paid support upgrades.
The most CRM per dollar, if you are willing to configure it.
Zoho CRM is the flagship of the Zoho suite, a catalogue of more than forty business applications from a privately held company known for aggressive pricing. It covers leads, deals, workflows, scoring, forecasting and analytics at a price per user that undercuts most competitors by half or more.
The CRM that fills itself in for small B2B teams.
Salesflare is a CRM for small and medium B2B companies built around automation of data entry. It pulls contact details from email signatures and public sources, logs emails, meetings and calls, and assembles a timeline for every account without manual work.
A flexible, data-driven CRM for modern go-to-market teams.
Attio is a newer CRM that treats customer data like a flexible database. You can create your own objects, attributes and lists, view them as tables or kanban boards, and build reports on any of them, all in an interface that responds as quickly as a spreadsheet.
Built for high-volume inside sales with calling at the core.
Close is a CRM designed for inside sales teams that reach prospects by phone, email and SMS at high volume. Calling is native: reps dial from the browser, calls are recorded and logged automatically, and the power dialer moves through a lead list without manual dialing.
A CRM built on the monday.com work platform.
monday CRM is built on the monday.com work platform, so it inherits the colorful boards, flexible columns and no-code automations that made the project tool popular. Leads, contacts, accounts and deals are boards you can reshape freely, with views for pipeline, timeline, calendar and dashboards.
A pipeline-centric CRM priced for the smallest teams.
Bigin is the small business edition of Zoho CRM, redesigned around pipelines instead of modules. It gives a small team contacts, companies, deals and activities in a simple interface, and lets you create separate pipelines for sales, onboarding, renewals or any other process.
A calm, uncluttered CRM that small teams actually keep using.
Capsule is a British CRM with a reputation for simplicity. It organizes people, organizations, opportunities and tasks in an interface that takes minutes to learn, and adds a visual pipeline, a calendar and project boards for the work that follows a sale.
The CRM that lives inside Google Workspace.
Copper is a CRM built exclusively for Google Workspace. It lives in a sidebar inside Gmail and Google Calendar, creates contacts from the people you email and attaches every thread, meeting and Drive file to the right record without manual entry.
Marketing automation first, with a sales CRM attached.
ActiveCampaign is best known as a marketing automation platform. Its visual builder connects emails, site visits, form submissions, tags and scores into flows that can be as simple as a welcome series or as elaborate as a full lifecycle program.
An open source CRM that plugs into a full business suite.
Odoo is an open source suite of business applications covering sales, accounting, inventory, manufacturing, e-commerce and more. The CRM app manages leads and opportunities in a kanban pipeline and connects directly to the rest of the suite.
The enterprise standard, now with a small-business starter plan.
Salesforce Sales Cloud is the product that defined cloud CRM and remains the reference for large sales organizations. It can model nearly any process through custom objects, the Flow automation builder and thousands of AppExchange applications, backed by the largest community of administrators and consultants in the industry.
A sales CRM that shares its customer view with support.
Zendesk Sell, built on the former Base CRM, is the sales product of the Zendesk customer service suite. Its main advantage is context: a rep can see open support tickets before calling a customer, and an agent can see the deal in progress before answering one.
A CRM built around WhatsApp and messaging sales.
Kommo, previously known as amoCRM, is a sales CRM centred on messaging. It brings WhatsApp, Instagram, Facebook Messenger, Telegram, live chat and email into one inbox, and every conversation becomes a lead in a visual pipeline.
A relationship CRM for Microsoft 365 and Google Workspace.
Nimble builds a single address book out of your email accounts, calendars and social networks, then enriches each person with company and profile information. Its browser extension lets you look up or add a contact from an inbox, a LinkedIn profile or any web page.
A configurable sales platform for midmarket companies.
SugarCRM is one of the longest-standing alternatives to Salesforce in the midmarket. Its sales product, Sugar Sell, offers deep customization, process automation and reporting, and can be connected to ERP systems, which explains its popularity among manufacturers and distributors.
A CRM with project delivery built in.
Insightly combines a traditional sales CRM with lightweight project management. When an opportunity is won it can be converted into a project with pipelines, milestones and tasks, so the people delivering the work see the full history of what was sold and promised.
Enterprise CRM woven into Outlook, Teams and Excel.
Dynamics 365 Sales is the CRM in the Microsoft business applications family. It runs on Dataverse, the same data platform as Power Apps and Power Automate, which lets companies extend it with custom applications, automated flows and Power BI reports.
A CRM that lives entirely inside Gmail.
Streak adds a CRM to Gmail through a browser extension and mobile apps. Pipelines sit above the inbox, each email thread can be attached to a record with one click, and the fields and stages are as easy to edit as a spreadsheet.
Sales and marketing automation for small service businesses.
Keap, formerly Infusionsoft, is an all-in-one CRM, marketing automation and payments platform for small businesses. Its core is a visual builder where you design what happens after someone fills in a form, books a call or buys: emails, texts, tasks and tags that run on their own.