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Attio review

A flexible, data-driven CRM for modern go-to-market teams

4.3Editor rating
StartupsEasy to useFree plans

Reviewed by the CRM Shortlist editorial team · Last updated

Starting priceFree / $29 per user
Free planYes
Key features7 of 12
Founded2019
See plans and pricing
OverviewWho it is forFeaturesPricingPros and consVerdictFAQAlternativesOfficial site

What is Attio?

Attio is a newer CRM that treats customer data like a flexible database. You can create your own objects, attributes and lists, view them as tables or kanban boards, and build reports on any of them, all in an interface that responds as quickly as a spreadsheet.

Connecting an email account populates the workspace with people and companies, enriched with firmographic data and interaction history. Workflows automate routing and updates and can include AI steps for research or classification. Sequences cover outbound email.

Who Attio is for

A good fit for

Venture-backed startups and product-led companies with non-standard sales motions.

Probably not for

Phone-heavy teams and enterprises that need a long-established ecosystem.

Attio key features

Attio covers 7 of the 12 key features we check on every CRM. Availability can depend on the plan or on an official add-on.

7/12
Visual sales pipelineDrag-and-drop deal stages so everyone can see what is open, stuck or about to close.
Two-way email syncEmails sent and received in Gmail or Outlook are logged on the contact automatically.
Workflow automationRules that assign leads, create tasks and update fields without anyone clicking.
Email sequencesScheduled follow-up emails that stop on their own when the contact replies.
Built-in callingNot included, or only through a third-party integration.
Lead scoringNot included, or only through a third-party integration.
Sales forecastingNot included, or only through a third-party integration.
Custom reportsBuild your own reports and dashboards beyond the canned ones.
Marketing campaignsNot included, or only through a third-party integration.
Quotes and invoicesNot included, or only through a third-party integration.
AI assistantDrafts emails, summarizes records or predicts outcomes with built-in AI.
Mobile appsNative iOS and Android apps with offline access to contacts and deals.

Standout capabilities

Custom objects and listsAutomatic data enrichmentWorkflow builder with AI stepsEmail sequences

Attio pricing

Attio starts at free / $29 per user, with a free plan to begin with. Prices below are per month on annual billing; paying monthly usually costs more.

Free
$0

Up to 3 seats, real-time contact syncing

Plus
$29 / user

Private lists, enhanced email sending, no seat limit

Pro
$69 / user

Advanced permissions, call intelligence, priority support

Vendors change prices and plan names often. Use the official link at the end of this page to confirm the current offer, and the cost calculator to estimate the yearly bill for your team.

Pros and cons

What we like

  • Custom objects and attributes on every plan
  • Enriches contacts automatically from email and calendar
  • Fast, spreadsheet-like interface people enjoy using

What could be better

  • Younger product with a smaller integration catalogue
  • No built-in dialer

Our verdict

Attio feels like a CRM designed this decade. Startups that want to shape the data model around their business, rather than the other way round, should have it on the shortlist.

Attio FAQ

How much does Attio cost?

Attio starts at free / $29 per user. The main options are: Free ($0), Plus ($29 / user), Pro ($69 / user). Confirm current prices on the official website before buying.

Does Attio have a free plan?

Yes. Attio offers a free plan: up to 3 seats, real-time contact syncing.

What is Attio best for?

Startups that want to model their own data and workflows. Venture-backed startups and product-led companies with non-standard sales motions.

What are the best alternatives to Attio?

The closest alternatives in our directory are HubSpot CRM, Bigin by Zoho CRM, Freshsales. Each has its own profile with pricing and a side-by-side comparison.

Does Attio have a mobile app?

Mobile: iOS app. Support: chat and email.

Alternatives to Attio

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Ready to try Attio?

You have seen what it does, what it costs and who it suits. The next step is the official website, where you can check current pricing and start a trial.

Visit the official Attio website attio.com · opens in a new tab