HubSpot CRM vs Pipedrive

Ratings, pricing and all 12 key features, side by side. Open either profile for the full review.

	HHubSpot CRM	PPipedrive
Editor rating	4.5	4.4
Starting price	Free / $15 per seat	$14 per user
Free plan	Yes	No
Best for	Small teams that want marketing, sales and support in one place	Sales teams that live in the pipeline view and want speed over breadth
Key features	12/12	11/12
Ease of use	4.7 / 5	4.6 / 5
Features	4.4 / 5	4.2 / 5
Value for money	4.5 / 5	4.4 / 5
Customer support	4.3 / 5	4.4 / 5
Visual sales pipeline	Yes	Yes
Two-way email sync	Yes	Yes
Workflow automation	Yes	Yes
Email sequences	Yes	Yes
Built-in calling	Yes	Yes
Lead scoring	Yes	No
Sales forecasting	Yes	Yes
Custom reports	Yes	Yes
Marketing campaigns	Yes	Yes
Quotes and invoices	Yes	Yes
AI assistant	Yes	Yes
Mobile apps	Yes	Yes
Integrations	1,500+	400+
Mobile	iOS and Android	iOS and Android
Support	Email and chat (paid), community (free)	24/7 chat and email on every plan
Founded	2006 · Cambridge, MA	2010 · Tallinn, Estonia
	View HubSpot CRM profile	View Pipedrive profile

The short answer

Choose HubSpot CRM if…4.5

Small and midsize teams that want marketing and sales on one system and value a gentle learning curve over deep customization.

Skip it if: teams that need advanced automation for many users on a tight budget, since those features sit in the Professional tier.

If you are starting from a spreadsheet, HubSpot is the safest first CRM: free to adopt, easy to learn and hard to outgrow quickly. Budget for the jump to Professional if you will need advanced automation within a year.

Free / $15 per seatFull review

Choose Pipedrive if…4.4

Sales-led teams of any size that want reps to adopt the tool without training and manage everything from a visual pipeline.

Skip it if: companies looking for built-in marketing automation or a help desk on the same platform.

Pipedrive is the CRM most sales reps pick for themselves. If your team sells and does not need built-in marketing, start here and add tools through integrations.

$14 per userFull review