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Easiest CRM to use

Short learning curves for teams that have abandoned a CRM before. 10 picks, ranked by editor rating.

Most CRM projects fail on adoption, not on features. If your team has already walked away from one system, the next one should be chosen for how little it asks of them: a clean interface, sensible defaults and nothing to configure before it becomes useful.

Simple does not have to mean limited. Several products here grow into automation and reporting when you need them, and simply keep those options out of the way until then.

Our picks: easiest CRM to use

Open a profile for the full review, pricing and the link to the official site.

1H

HubSpot CRM

4.5Editor rating

The free CRM that grows into a full marketing and sales platform.

HubSpot CRM is the free core of the HubSpot customer platform, a suite that also covers marketing, sales, service, content and operations software. Every product shares the same contact database, so a form submission, a marketing email, a sales call and a support ticket all appear on one timeline.

Free / $15 per seatFree plan12/12 key features
Best forSmall teams that want marketing, sales and support in one place
View profile See pricing
2P

Pipedrive

4.4Editor rating

A sales pipeline first, everything else second.

Pipedrive was created by salespeople who wanted a CRM organized around the pipeline rather than around a database. The main screen is a board of deals by stage, and the whole product pushes reps toward one question: what is the next activity on each deal?

$14 per user11/12 key features
Best forSales teams that live in the pipeline view and want speed over breadth
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3N

Nutshell

4.4Editor rating

A friendly all-in-one CRM with support that answers.

Nutshell is a sales CRM for small and midsize B2B companies that puts ease of use and customer support first. Contacts and storage are unlimited on every plan, and the pipeline can be viewed as a board, a list, a chart or a map of where your leads are.

$13 per user10/12 key features
Best forSmall B2B teams that want sales and email marketing without complexity
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4L

Less Annoying CRM

4.3Editor rating

One plan, one price, no surprises.

Less Annoying CRM is an independent product built for small businesses that find mainstream CRMs overwhelming. There is one plan at one price, with no tiers, no contracts and no paid support upgrades.

$15 per user3/12 key features
Best forVery small businesses that want the simplest possible CRM
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5At

Attio

4.3Editor rating

A flexible, data-driven CRM for modern go-to-market teams.

Attio is a newer CRM that treats customer data like a flexible database. You can create your own objects, attributes and lists, view them as tables or kanban boards, and build reports on any of them, all in an interface that responds as quickly as a spreadsheet.

Free / $29 per userFree plan7/12 key features
Best forStartups that want to model their own data and workflows
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6m

monday CRM

4.3Editor rating

A CRM built on the monday.com work platform.

monday CRM is built on the monday.com work platform, so it inherits the colorful boards, flexible columns and no-code automations that made the project tool popular. Leads, contacts, accounts and deals are boards you can reshape freely, with views for pipeline, timeline, calendar and dashboards.

$12 per seat11/12 key features
Best forVisual teams that already manage projects in monday boards
View profile See pricing
7B

Bigin by Zoho CRM

4.3Editor rating

A pipeline-centric CRM priced for the smallest teams.

Bigin is the small business edition of Zoho CRM, redesigned around pipelines instead of modules. It gives a small team contacts, companies, deals and activities in a simple interface, and lets you create separate pipelines for sales, onboarding, renewals or any other process.

Free / $7 per userFree plan6/12 key features
Best forMicro businesses moving off spreadsheets for the first time
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8Ca

Capsule CRM

4.2Editor rating

A calm, uncluttered CRM that small teams actually keep using.

Capsule is a British CRM with a reputation for simplicity. It organizes people, organizations, opportunities and tasks in an interface that takes minutes to learn, and adds a visual pipeline, a calendar and project boards for the work that follows a sale.

Free / $18 per userFree plan7/12 key features
Best forSmall teams that want contacts, pipeline and tasks without noise
View profile See pricing
9Cu

Copper

4.2Editor rating

The CRM that lives inside Google Workspace.

Copper is a CRM built exclusively for Google Workspace. It lives in a sidebar inside Gmail and Google Calendar, creates contacts from the people you email and attaches every thread, meeting and Drive file to the right record without manual entry.

$12 per user8/12 key features
Best forAgencies and relationship-driven teams that work out of Gmail
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10Ni

Nimble

4.1Editor rating

A relationship CRM for Microsoft 365 and Google Workspace.

Nimble builds a single address book out of your email accounts, calendars and social networks, then enriches each person with company and profile information. Its browser extension lets you look up or add a contact from an inbox, a LinkedIn profile or any web page.

$24.90 per user8/12 key features
Best forRelationship-driven professionals who network across email and social
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Compare the picks

CRMEditor ratingStarting priceFree planKey featuresBest for
HHubSpot CRM
4.5Free / $15 per seatYes
12/12
Small teams that want marketing, sales and support in one placeProfile
PPipedrive
4.4$14 per userNo
11/12
Sales teams that live in the pipeline view and want speed over breadthProfile
NNutshell
4.4$13 per userNo
10/12
Small B2B teams that want sales and email marketing without complexityProfile
LLess Annoying CRM
4.3$15 per userNo
3/12
Very small businesses that want the simplest possible CRMProfile
AtAttio
4.3Free / $29 per userYes
7/12
Startups that want to model their own data and workflowsProfile
mmonday CRM
4.3$12 per seatNo
11/12
Visual teams that already manage projects in monday boardsProfile
BBigin by Zoho CRM
4.3Free / $7 per userYes
6/12
Micro businesses moving off spreadsheets for the first timeProfile
CaCapsule CRM
4.2Free / $18 per userYes
7/12
Small teams that want contacts, pipeline and tasks without noiseProfile
CuCopper
4.2$12 per userNo
8/12
Agencies and relationship-driven teams that work out of GmailProfile
NiNimble
4.1$24.90 per userNo
8/12
Relationship-driven professionals who network across email and socialProfile

Head-to-head comparisons

HubSpot CRM vs PipedriveHubSpot CRM vs NutshellHubSpot CRM vs Less Annoying CRMPipedrive vs NutshellPipedrive vs Less Annoying CRMNutshell vs Less Annoying CRM

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Other CRM categories

Best CRM for small business

Affordable, quick to set up and broad enough to replace three other tools.

Best CRM for sales teams

Pipeline discipline, activity tracking and forecasting for teams with a quota.

Best free CRM

Real free plans with no time limit, and the catch behind each one.

Best CRM for startups

Cheap seats, fast setup and room to change your process every quarter.

Best enterprise CRM

Depth, governance and customization for complex sales organizations.

Best CRM with marketing automation

One contact record for campaigns, lead nurturing and the sales pipeline.

Best CRM for Gmail and Google Workspace

CRMs that live inside the inbox and fill themselves in.

Best CRM for inside sales and calling

Built-in dialers, call recording and SMS for teams that live on the phone.