
Best CRM for Gmail Users: A Practical SMB Shortlist
A candid shortlist of CRMs for Gmail users, from inbox-first tools to broader sales systems for growing teams.
Learn moreRatings, pricing and all 12 key features, side by side. Open either profile for the full review.
| Editor rating | 4.1 | 4.3 |
| Starting price | $19 per user | $19 per user |
| Free plan | No | No |
| Best for | Companies already running Zendesk for customer service | SDR and inside-sales teams that make hundreds of calls a week |
| Key features | ||
| Ease of use | 4.4 / 5 | 4.4 / 5 |
| Features | 4.1 / 5 | 4.2 / 5 |
| Value for money | 3.9 / 5 | 4.0 / 5 |
| Customer support | 4.1 / 5 | 4.5 / 5 |
| Visual sales pipeline | Yes | Yes |
| Two-way email sync | Yes | Yes |
| Workflow automation | Yes | Yes |
| Email sequences | Yes | Yes |
| Built-in calling | Yes | Yes |
| Lead scoring | Yes | No |
| Sales forecasting | Yes | Yes |
| Custom reports | Yes | Yes |
| Marketing campaigns | No | No |
| Quotes and invoices | No | No |
| AI assistant | No | Yes |
| Mobile apps | Yes | Yes |
| Integrations | 1,500+ through the Zendesk Marketplace | 100+ plus Zapier |
| Mobile | iOS and Android | iOS and Android |
| Support | Email, chat and online help center | Email and chat, fast response times |
| Founded | 2007 · San Francisco, CA | 2013 · Remote-first, USA |
| View Zendesk Sell profile | View Close profile |
Midsize companies that want sales and customer service on one vendor and one customer record.
Skip it if: budget-limited teams that need automation on the entry plan.
Zendesk Sell is the natural choice if your support team already lives in Zendesk, because the shared customer view is worth more than any single feature. On its own it is a good CRM competing against cheaper good CRMs.
Small and midsize inside-sales and SDR teams whose revenue depends on outbound calls and fast follow-up.
Skip it if: businesses that rarely sell by phone or that want marketing tools included.
Close is the most focused tool on this list. If outbound calling drives your revenue, it pays for itself; if it does not, pick something broader.

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