Insightly vs Zoho CRM

Ratings, pricing and all 12 key features, side by side. Open either profile for the full review.

	InInsightly	ZZoho CRM
Editor rating	4.0	4.3
Starting price	$29 per user	Free / $14 per user
Free plan	No	Yes
Best for	Service businesses that need to track the work after the deal closes	Budget-conscious teams that need customization and the wider Zoho suite
Key features	8/12	11/12
Ease of use	4.1 / 5	3.9 / 5
Features	4.2 / 5	4.6 / 5
Value for money	3.8 / 5	4.8 / 5
Customer support	3.9 / 5	4.0 / 5
Visual sales pipeline	Yes	Yes
Two-way email sync	Yes	Yes
Workflow automation	Yes	Yes
Email sequences	No	Yes
Built-in calling	No	No
Lead scoring	Yes	Yes
Sales forecasting	No	Yes
Custom reports	Yes	Yes
Marketing campaigns	No	Yes
Quotes and invoices	Yes	Yes
AI assistant	Yes	Yes
Mobile apps	Yes	Yes
Integrations	250+ native, more through AppConnect	800+
Mobile	iOS and Android	iOS and Android
Support	Email and knowledge base; phone on paid support plans	Email (free), phone and chat on paid tiers
Founded	2009 · San Francisco, CA	2005 · Chennai, India
	View Insightly profile	View Zoho CRM profile

The short answer

Choose Insightly if…4.0

Consultancies, agencies, construction and manufacturing firms where each sale turns into a managed project.

Skip it if: teams that only need a sales pipeline and want automation on the entry plan.

Insightly earns its place when delivery matters as much as selling. If a signed deal starts a project in your business, it removes the handoff between two tools. Pure sales teams will find better value elsewhere.

$29 per userFull review

Choose Zoho CRM if…4.3

Cost-conscious teams that need serious automation and are willing to invest setup time, especially if they already use other Zoho apps.

Skip it if: teams that want a polished, minimal interface out of the box with no configuration.

Zoho CRM rewards the team that spends a week setting it up. For the price of a Pipedrive seat you get automation, scoring and reporting that others charge triple for.

Free / $14 per userFull review