CRM Shortlist Browse CRMs
CRM Shortlist is an independent guide to CRM software. Ratings are our own editorial opinion; we may earn a referral fee when you visit a vendor through our links. Learn more

Insightly vs Pipedrive

Ratings, pricing and all 12 key features, side by side. Open either profile for the full review.

Editor rating4.04.4
Starting price$29 per user$14 per user
Free planNoNo
Best forService businesses that need to track the work after the deal closesSales teams that live in the pipeline view and want speed over breadth
Key features
8/12
11/12
Ease of use4.1 / 54.6 / 5
Features4.2 / 54.2 / 5
Value for money3.8 / 54.4 / 5
Customer support3.9 / 54.4 / 5
Visual sales pipelineYesYes
Two-way email syncYesYes
Workflow automationYesYes
Email sequencesNoYes
Built-in callingNoYes
Lead scoringYesNo
Sales forecastingNoYes
Custom reportsYesYes
Marketing campaignsNoYes
Quotes and invoicesYesYes
AI assistantYesYes
Mobile appsYesYes
Integrations250+ native, more through AppConnect400+
MobileiOS and AndroidiOS and Android
SupportEmail and knowledge base; phone on paid support plans24/7 chat and email on every plan
Founded2009 · San Francisco, CA2010 · Tallinn, Estonia
View Insightly profileView Pipedrive profile

The short answer

Consultancies, agencies, construction and manufacturing firms where each sale turns into a managed project.

Skip it if: teams that only need a sales pipeline and want automation on the entry plan.

Insightly earns its place when delivery matters as much as selling. If a signed deal starts a project in your business, it removes the handoff between two tools. Pure sales teams will find better value elsewhere.

$29 per userFull review

Sales-led teams of any size that want reps to adopt the tool without training and manage everything from a visual pipeline.

Skip it if: companies looking for built-in marketing automation or a help desk on the same platform.

Pipedrive is the CRM most sales reps pick for themselves. If your team sells and does not need built-in marketing, start here and add tools through integrations.

$14 per userFull review

Related guides

All articles