
Best CRM for Gmail Users: A Practical SMB Shortlist
A candid shortlist of CRMs for Gmail users, from inbox-first tools to broader sales systems for growing teams.
Learn moreRatings, pricing and all 12 key features, side by side. Open either profile for the full review.
| Editor rating | 4.4 | 4.1 |
| Starting price | Free / $9 per user | $19 per user |
| Free plan | Yes | No |
| Best for | Startups and inside-sales teams that call and email all day | Companies already running Zendesk for customer service |
| Key features | ||
| Ease of use | 4.5 / 5 | 4.4 / 5 |
| Features | 4.3 / 5 | 4.1 / 5 |
| Value for money | 4.6 / 5 | 3.9 / 5 |
| Customer support | 4.4 / 5 | 4.1 / 5 |
| Visual sales pipeline | Yes | Yes |
| Two-way email sync | Yes | Yes |
| Workflow automation | Yes | Yes |
| Email sequences | Yes | Yes |
| Built-in calling | Yes | Yes |
| Lead scoring | Yes | Yes |
| Sales forecasting | Yes | Yes |
| Custom reports | Yes | Yes |
| Marketing campaigns | No | No |
| Quotes and invoices | Yes | No |
| AI assistant | Yes | No |
| Mobile apps | Yes | Yes |
| Integrations | 300+ | 1,500+ through the Zendesk Marketplace |
| Mobile | iOS and Android | iOS and Android |
| Support | 24/5 chat, email and phone | Email, chat and online help center |
| Founded | 2016 · San Mateo, CA | 2007 · San Francisco, CA |
| View Freshsales profile | View Zendesk Sell profile |
Startups and inside-sales teams that want calling, email and AI scoring in one affordable package.
Skip it if: organizations that depend on niche integrations or need highly customized reporting.
Freshsales is the best value for a team that works the phones. The Growth plan at $9 is hard to argue with; check integrations before committing if your stack is unusual.
Midsize companies that want sales and customer service on one vendor and one customer record.
Skip it if: budget-limited teams that need automation on the entry plan.
Zendesk Sell is the natural choice if your support team already lives in Zendesk, because the shared customer view is worth more than any single feature. On its own it is a good CRM competing against cheaper good CRMs.

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