ActiveCampaign vs Odoo CRM

Ratings, pricing and all 12 key features, side by side. Open either profile for the full review.

	AActiveCampaign	OOdoo CRM
Editor rating	4.2	4.2
Starting price	$15 per month (1,000 contacts)	Free / about $25 per user
Free plan	No	Yes
Best for	Marketing-led businesses that want automation and a light pipeline together	Companies that want CRM, invoicing and inventory on one system
Key features	9/12	11/12
Ease of use	4.0 / 5	3.9 / 5
Features	4.5 / 5	4.5 / 5
Value for money	4.1 / 5	4.5 / 5
Customer support	4.1 / 5	3.7 / 5
Visual sales pipeline	Yes	Yes
Two-way email sync	Yes	Yes
Workflow automation	Yes	Yes
Email sequences	Yes	No
Built-in calling	No	Yes
Lead scoring	Yes	Yes
Sales forecasting	No	Yes
Custom reports	Yes	Yes
Marketing campaigns	Yes	Yes
Quotes and invoices	No	Yes
AI assistant	Yes	Yes
Mobile apps	Yes	Yes
Integrations	900+	Native Odoo apps plus thousands of community modules
Mobile	iOS and Android	iOS and Android
Support	Chat and email; phone on higher plans	Email support and partner network
Founded	2003 · Chicago, IL	2005 · Belgium
	View ActiveCampaign profile	View Odoo CRM profile

The short answer

Choose ActiveCampaign if…4.2

E-commerce, SaaS and content businesses where most selling happens through automated email.

Skip it if: field or enterprise sales teams that need forecasting, territories and deep pipeline reporting.

Choose ActiveCampaign when email automation is the engine and the pipeline is the passenger. It is superb at nurturing leads until they are ready for a conversation, and adequate at managing the deal afterward.

$15 per month (1,000 contacts)Full review

Choose Odoo CRM if…4.2

Product and distribution businesses that want their CRM tied to quoting, invoicing and stock.

Skip it if: teams that want a standalone CRM running within an hour.

Odoo CRM is hard to beat when the CRM is only one piece of what you need. If quotes, invoices, stock and projects should share data, the suite is remarkable value. As a CRM alone it asks for more setup than its rivals.

Free / about $25 per userFull review