ActiveCampaign vs HubSpot CRM

Ratings, pricing and all 12 key features, side by side. Open either profile for the full review.

	AActiveCampaign	HHubSpot CRM
Editor rating	4.2	4.5
Starting price	$15 per month (1,000 contacts)	Free / $15 per seat
Free plan	No	Yes
Best for	Marketing-led businesses that want automation and a light pipeline together	Small teams that want marketing, sales and support in one place
Key features	9/12	12/12
Ease of use	4.0 / 5	4.7 / 5
Features	4.5 / 5	4.4 / 5
Value for money	4.1 / 5	4.5 / 5
Customer support	4.1 / 5	4.3 / 5
Visual sales pipeline	Yes	Yes
Two-way email sync	Yes	Yes
Workflow automation	Yes	Yes
Email sequences	Yes	Yes
Built-in calling	No	Yes
Lead scoring	Yes	Yes
Sales forecasting	No	Yes
Custom reports	Yes	Yes
Marketing campaigns	Yes	Yes
Quotes and invoices	No	Yes
AI assistant	Yes	Yes
Mobile apps	Yes	Yes
Integrations	900+	1,500+
Mobile	iOS and Android	iOS and Android
Support	Chat and email; phone on higher plans	Email and chat (paid), community (free)
Founded	2003 · Chicago, IL	2006 · Cambridge, MA
	View ActiveCampaign profile	View HubSpot CRM profile

The short answer

Choose ActiveCampaign if…4.2

E-commerce, SaaS and content businesses where most selling happens through automated email.

Skip it if: field or enterprise sales teams that need forecasting, territories and deep pipeline reporting.

Choose ActiveCampaign when email automation is the engine and the pipeline is the passenger. It is superb at nurturing leads until they are ready for a conversation, and adequate at managing the deal afterward.

$15 per month (1,000 contacts)Full review

Choose HubSpot CRM if…4.5

Small and midsize teams that want marketing and sales on one system and value a gentle learning curve over deep customization.

Skip it if: teams that need advanced automation for many users on a tight budget, since those features sit in the Professional tier.

If you are starting from a spreadsheet, HubSpot is the safest first CRM: free to adopt, easy to learn and hard to outgrow quickly. Budget for the jump to Professional if you will need advanced automation within a year.

Free / $15 per seatFull review